On October 28th we decided to test out PlugRush to see is it possible for websites of “mortal” people to make money with it.
Another concern of ours was – will it impact our rankings and user experience?
As for the type of advertising type – we chose pop-unders where 1 pop-under would appear per user within 24 hours and they were set up site-wide. So, here is our report:
1. Let me start with the rankings as it was the most interesting aspect for us while we were doing this research.
As you can see from the screenshots (below) the rankings haven’t really changed much – this is a normal and natural “Google dance” as industry calls it. So, these are definitely Good news 🙂
Our rankings on October 29th, 2013:
and these are our rankings on November 05th, 2013
2. Now let us get to screenshot of generated income and here we have few unpleasant surprises.
The 1st thing we were not impressed is the amount of generated income that states that in average we made $0.07/day only… ok here is the screenshot:
Another surprise is that PlugRush states that we have delivered much less traffic that we believe to.. In general we lost at least 2/3 of the traffic in the reports of PlugRush.. Well, you can compare traffic numbers with our Google analytics report yourself:
Still, to be honest I think that there can be some explanations behind that lost traffic although still I can’t believe that that’s our case.
Ok, the 1st explanation is that some percentage of people actually “bounce back” immediately after visiting a page at LustJobs.com and with a condition that they haven’t done a single “right-click” that would trigger the pop-under page provided by PlugRush. But again – our visitor flow as the bounce rate is not bad at all, here is a screenshot of user content engagement flow chart aka “Behaviour Flow” provided again by Google analytics:
Another explanation is a possibility that PlugRush can’t actually convert mobile traffic. That could actually explain a huge drop in money traffic, so the next screenshot shows the amount of our mobile traffic:
Ok, so for the last week LustJobs mobile and tablet traffic has been 67%. But then when we check LustJobs.com on mobile and just touch the screen to scroll down – PlugRush automatically launches their pop-under. Here is the screenshot of both of them done on my iphone (the top one is a pop-under window that appeared when I touched the screen):
Well, I will stop here with this technical report on the last screenshot that actually shows that PlugRush works excellent for mobile traffic and especially because because they provide mobile optimised content 🙂 .. that was a very, very pleasant surprise 🙂
Ok, now the question stands – are we prepared to sacrifice the small percentage of the user experience of our visitors by leaving these pop-under windows for $0.07 a day? Well. I don’t think so…
I suppose PlugRush works fine with tube sites that get 100 times more traffic than we do at this moment, but then again – will you be happy with $70/day if your site gets around 20’000 visitors a day? .. only if it is a side income :/
As my suggestion for adult webmasters that get 10-50 visitors a day – it doesn’t seem that PlugRush is for you. Grow your traffic and then some day sign up with them and include PlugRush in your larger money making strategy.
Want to test out PlugRush?
Here is our affiliate link: https://www.plugrush.com/?ref=30421 (by signing up via this link you will support LustJobs 🙂 thank you in advance)
And, hey 🙂 contact us on twitter @lustjobs if you have some questions or just say “hi”.
Have a great day,
LustJobs.com UK office
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